ECO MARKETING AGENCY · LOS ANGELES, CA
Film marketing
built for the
independent era.
We help independent films get seen and brands get placed — through strategy, content, and campaigns that actually move the algorithm.
What we do
Independent film.
Branded content.
Independent projects deserve the same strategic advantages as studio-backed productions. ECO delivers that — tailored to your scale, budget, and distribution reality.
01
TVOD Release Campaign
Strategic 75-day campaigns for independent films releasing on Amazon Prime, Apple TV, Google Play, and Fandango. Viral clip strategy, paid ads, influencer partnerships, and PR coordination.
02
Microdrama Product Placement
We connect brands with high-performing microdrama series distributed across ReelShort, DramaBox, MyDrama, and AltaTV — putting your product inside stories that millions of people are already watching.
"Independent creators deserve the same strategic advantages as studio-backed productions."
ECO began by helping independent productions avoid getting lost in TVOD catalogs. We built optimized release campaigns using viral content, paid ads, influencer partnerships, PR coordination, and red carpet events.
In 2025 we expanded into product placement and brand integrations — connecting forward-thinking brands with the fastest-growing streaming format in the world.
What we focus on
Built around visibility,
not vanity metrics.
Platform visibility
Campaigns built to influence the algorithm — not just get impressions.
Viral content strategy
We find the moment in a film that travels. Then we make it travel.
Budget-efficient execution
Studio-level strategy at a price point independent projects can access.
Real audience engagement
Organic reach through influencers and content — not just paid reach.
Release window timing
Everything coordinated around the window that actually matters.
Brand-content alignment
Connecting brands with audiences who are already watching and engaged.
TVOD Release Campaign
Your film releases
once. Make it
count.
A 75-day campaign built around your release window — viral clips, paid ads, influencer partnerships, and PR coordination. Everything your film needs to get seen.
Book a discovery call
What's included
One package.
Four pillars.
Everything managed by ECO — from the first clip brief to the last post of the campaign window.
01
Viral Clip Strategy
We identify the scenes built to travel and deliver a full creative brief to your editor — timestamps, hooks, and platform-native formatting for TikTok, Reels & Shorts.
02
Social Media Campaign
45 days of daily posts — stills, reels, graphics. Full content calendar, captions, and posting managed by ECO across all platforms.
03
Influencer Partnerships
Genre-matched creator outreach, negotiation, briefing, and content coordination throughout the entire campaign window.
04
Paid Ads & PR
Full Meta & TikTok ad management plus PR coordination and posting of all press coverage on schedule.
15
Preparation
Film screening · clip briefs · content calendar · influencer outreach · ad creative · PR sync
45
Active campaign
Daily posting · clips on schedule · ads live · influencer drops · PR coverage posted
Weekly
Reporting
Performance check-in · CPC & reach · engagement analysis · content adjustments
Microdrama Product Placement
Your brand.
Inside the story
she can't stop
watching.
Microdrama is the fastest-growing entertainment format in the world. ECO connects brands with high-performing series — placing your product inside stories that 30 to 300 million people are already watching.
Let's talk about your brand
$26B
Global market by 2030
Variety, 2025
75%
Female audience
ReelShort platform data
50M+
Monthly active users on ReelShort alone
Sensor Tower, 2025
6×
US viewers spend more per download than any other market
Sensor Tower, 2025
The audience
She's emotionally invested.
She's watching all day.
She notices everything.
Women 25–45
Affluent, urban, highly engaged. She's the most valuable consumer demographic — and she's spending hours inside these stories every week.
Emotionally invested
She doesn't just watch — she lives inside the story. What the lead character wears, drinks, and uses becomes aspirational. Your brand enters that world.
Always on, all day
Episodes are 60–90 seconds. She watches during her coffee break, her commute, her lunch. Your brand gets repeated exposure throughout her entire day.
Immune to traditional ads
She skips pre-rolls. She ignores banners. But she watches every second of a show she loves — and notices everything inside it.
How it works
We find the series.
We place your brand.
ECO has direct relationships with production companies and platforms. We identify the series that matches your brand's audience and emotion — then integrate your product in a way that feels natural to the story.
Option 01
Product Placement
Your product appears naturally inside an existing series already in production. The lead character uses it, wears it, or it's featured prominently in key scenes.
Option 02
Branded Content Package
Beyond placement — ECO cuts social clips from the series footage for your brand's own channels. Your product in a cinematic setting, delivered as content your team can deploy anywhere.
Option 03
Brand Series
Commission a 3–5 part micro-series built entirely around your brand and product. Your story, your message, distributed across platforms with millions of engaged viewers already waiting.
About ECO
Built from
the inside
out.
"Independent creators deserve the same strategic advantages as studio-backed productions — tailored to their scale, budget, and distribution reality."
Elen Orleans — Founder, ECO Marketing Agency
The story
From actress
to agency founder.
ECO was built by someone who has been on set, in front of the camera, and inside the marketing department — often all at once. Elen Orleans started her career as an actress at 19, spending years on film and commercial sets before turning her attention to the business side of content.
With a bachelor's degree in marketing and advertising, Elen began building audiences for small businesses and independent creators — growing her own following on Instagram and TikTok as an influencer and UGC content creator before applying those skills to the film industry.
In 2020, everything came together. Working with Yellow Tape Media Group, Elen helped use social media to boost watch time for independent releases — and saw firsthand how much independent films were leaving on the table by not having a real marketing strategy. That became ECO.
Today ECO operates at the intersection of film marketing, audience strategy, and brand integration — the only agency that brings together viral content expertise, platform knowledge, and industry relationships to serve independent projects at every stage.
Experience
2020
Yellow Tape Media Group — Social media strategy, watch time growth, and influencer partnerships for independent TVOD releases.
2022
The Bad Shepherd — Full TVOD release campaign: 10M+ influencer views, $0.08 CPC on Meta, #2 worldwide ranking, Hulu distribution deal secured.
2023
Tricoast Worldwide — 20+ titles promoted across paid ads and social. One clip grew from 10K to 6.8M views.
2024
Product placement coordination — Feature film with A-list cast. Brand integration for a major automotive brand.
2025
ECO Marketing Agency — Launched TVOD release campaigns and pioneered microdrama product placement as a new brand integration category.
"Independent projects deserve the same strategic advantages as studio-backed productions — we're the agency that delivers them."
Film Marketing · Audience Strategy · Brand Integration · Los Angeles, CA
What we focus on
Built around visibility,
not vanity metrics.
Platform visibility
Campaigns built to influence the algorithm — not just get impressions.
Viral content strategy
We find the moment in a film that travels. Then we make it travel.
Budget-efficient execution
Studio-level strategy at a price point independent projects can access.
Real audience engagement
Organic reach through influencers and content — not just paid reach.
Release window timing
Everything coordinated around the window that actually matters.
Brand-content alignment
Connecting brands with audiences who are already watching and engaged.